The PS3, how can it win this gen?

[Rath]

DaBIAS said:
Simple - big price drop and massive marketing campaign, they have the games to do it. - they can eat the costs, especially that Br is winning the format war around the world. - its win win, PS3 does better BR does better more software sales (especially 3rd party)

 Someone did the maths in another topic and it showed that bluray loyalties werent particularly significant in comparison to what they are loosing from the PS3, im not sure if their maths was correct but its the only actual figures I have seen as of yet concerning it.  Also Sony is big, but not big enough to consistently eat a 2Bil loss from their game department. They need to dominate the generation to turn a profit as was shown by the PS2 which was barely profitable.