The thing is about a 360 price cut is that we have some evidence that can point to a very small increase/sustain.
First is that 360 has become a holiday console. Second is that it only really hits these peaks in the US holiday and some small areas of Europe.
Every year, we see 100$ off on 360. I remember even as far back as 2008, we saw the arcade bundle with 2 games at 199.
A remodel happened shortly after, pushing that stock to 129$, 2009 saw a 50$ "deal" nearly nationwide for the holidays on all models.
2010 and 2011 both saw near nationwide 100$ gift-card deals on all models, often including a year subscription of live.
2011 saw black friday deals of 360arcadekinect bundle for 100$.
Anything remotely similar has never occurred for ps3 or wii. This would point to these deals as being "temporary price drops" paid for by microsoft. A good strategy for not committing to a lowered price and taking in extra revenue during the rest of the year.
Now, if we're already often seeing 360s at the 100$-200$ price mark consistently at Christmas, it makes you wonder exactly how much of a difference an official price cut will change, and furthermore, would these crazy deals continue to exist after a price drop? I would speculate that if the price dropped to 150, then deals would also be reduced to 50$ instead of a hundred.
Will 360 be able to push another record year at the same price during the holidays?
That's the real question.
It's not about whether it can sell with a pricedrop, but will retailers continue to drop 360, and only 360, by 100$? Otherwise, it's going to be the same price as last year even with a price drop.









