logic56 said:
Roma said:
Chark said:
mjk45 said:
No where does it say that the vita is selling at a loss , it says they will make a profit on it in 3 years , So it could well mean they hope to get set up costs back by then , obviously R&D for the vita was nothing like what happened with the PS3 and blu-ray - cell adoption , so it wouldn't be surprising if they at least break even or make a profit and the make a profit part , is most certainly what they do on the memory card side.
|
Yeah I'd have to agree with that too, suggested production cost was $160 for Vita. That leaves enough wiggle room for some profit. The author misinterpreted the interview he based his article on, or purposevly spun it. Here's the quote:
"aim to turn a profit withint three years in the body of the Vita sale."
By "body" he means in total. They predict to sell enough Vita's in 3 years to make more money than it cost to create it. Not too bad over a 5 to 7 year life cycle.
|
They are selling it at a loss!
Here is another link
http://andriasang.com/comw7e/vita_loss/
|
are you aware your posting links that are all saying the same thing right
how can they make profit on something in less than 3 years if they've been selling it at a loss for 3 years....that makes NO sense at all.
|
Because the money is in software and accessories, not the system hardware. Sony is projecting that they will sell enough Vitas in 3 years so that the money they make from third party game sales, their own games and memory cards will be enough to turn a profit.
