DonWii said:
He gets his data" Direct from retailers all over the world". Love it or leave it. They are estimates. |
Yes but he's doing one of two things imo: GFK source, or retrofitting to past shipment/articles sales numbers.
The former would be much more meaningful.
I've defended ioi's numbers a lot on other forums. I believe he for example, does have some American retail sources, and as such I have high hopes his weekly American numbers will turn into a nice NPD predicting tool.. However, in this case I think European numbers broken down weekly by country, are getting pretty dicey and "made up" without some further transparency..







