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Sega is practically irrelevant in gaming. People associate Sega with Sonic and a bunch of old and dead game series.

Nowadays most of Sega's games are made by third party developers who almost accidentally got their games published by Sega. The consumers don't associate Total War, Bayonetta, Valkyrie Chronicles or Condemned with Sega, they associate them with their respective developer, if anything. No developer actively seeks to get their game published by Sega