Capcom's DLC marketing/planning takes things to the next level.

[Pineapple]

UltimateUnknown said:

BasilZero said:
If they labeled it as a alternate ending, it would of been fine, 6.99 for a alternate ending sounds better than 6.99 for a "True Ending" lol.

Exactly, thats the point. It shouldn't be called the true ending. Thats just something that you don't do.

So your problem isn't really what Capcom is doing, but their advertisement wording?