Capcom's DLC marketing/planning takes things to the next level.

[UltimateUnknown]

BasilZero said:
If they labeled it as a alternate ending, it would of been fine, 6.99 for a alternate ending sounds better than 6.99 for a "True Ending" lol.

Exactly, thats the point. It shouldn't be called the true ending. Thats just something that you don't do.