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that would be a stupid investment that would last for 2 years and wouldn't pay back the 39 billion dollars they just spent.

And it would also be a stupid investment for nintendo, when they are no longer getting 100% profits, instead they get 30% and have to sell their games at 1-10$. Their profits would drop dramatically and their name value would be gone. What logical business man would come up with this s***, there is no positive outlook.