More details on the microtransactions are out, you can buy in game currency! It actually sounds very cool.
http://www.arena.net/blog/mike-obrien-on-microtransactions-in-guild-wars-2
MMO veterans will note the similarities of our system to EVE Online’s PLEX system. As in that case, our system takes gold trading out of the hands of real-money trading (RMT) companies and puts it directly in the hands of players.
We think that’s a great thing.