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Kid Icarus has relatively low "brand awareness" with much of today's audience compared to other franchises like Smash Bros. or Mario. But I think what the game has going for it, that will keep sales steady, is that Sakurai made it, and he is a world-class designer. Smash Bros. started from nothing and quickly became an enormous success. I think, eventually, Kid Icarus will see similar success, especially if the online aspects can maintain an active community. But I don't think first week sales are going to impress anybody.

I myself am not getting the game. I sold my 3DS a few months ago, and am eagerly awaiting a 3DS Lite XL to come out, then I will pick up Paper Mario 3 and be whole once more.