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rocketpig said:

Really? A separate domain? Really?

Come on, guys. To read about soccer on ESPN, I don't go to SoccerOnESPN.com. To read about IGN reviews, I don't go to ReallyRadIGNGameReviews.com.

The subdomains made sense. It's a good way of breaking up segments of the site into SEO-friendly and type-able addresses. But subdomains should be transparent to the user. If I go to IGN.com and click on PS3 reviews, I don't even notice that I've been moved to ps3.ign.com. It still looks like IGN, feels like IGN, and I can navigate to everything the site offers in a click or two, knowing that I'm going to stay on IGN. IGN, IGN, IGN. It's everywhere on their site. They're a brand. People trust them. Their name and logo is a valuable commodity and they use it.

This is all Branding & Development 101 material, guys. Don't confuse your customers. Keep them on your site. Make sure they know they're on your site. Unity, not disparity.

This

  transparent subdomains as rocketpig mentioned is the way to go  .

My concern is how long before the site is changed again.



Research shows Video games  help make you smarter, so why am I an idiot