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DLC is, depending on the game, one of several things:

-a quick cash grab. (day 1 DLC, like L.A. Noire)
-publishers feeling entitled to charge extra for basic content. (on-disc DLC, "buy" multiplayer etc.)
-the replacement of the traditional expansion.
-publishers hopping on the micro-transaction bandwagon. (character costumes, furniture for the Sims, etc. -seroiously people, don't support this! You're being milked!)

I only support ONE of these. The game-expanding DLCs. Expansions are, with a few exceptions, a thing of the past, replaced with DLC. That's okay, as long as it's done well. Sloppy, quick, extra levels are NOT okay. Game enhancing, expansive additions are good, and provide the ability for expansions that generally were not available to console games.