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Good start for Mass Effect, constantly expanding your brand is awesome.

Market has already determined that a $249/299 portable gaming system is not sustainable so the vita's numbers are not that surprising.

I don't want to say that people are voting with their feet but Nintendo has an image problem in the US, those 3DS/Wii sales, both in terms of hardware and software (with all the game releases) are atrocious, even for March.