Xxain said:
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Sony's strategy has always been fragmentation(ironically enough sometimes it feels like their leadership and vision is fragmented as well, but that's another story). Sony markets and releases a wide variety of games that would appeal to different regions and demographics. It's the result of a strategy, not a lack of capturing their audience. Would they like to have as many 10 million sellers as possible? Of course, but it's not their priority to concentrate success. Microsoft on the other hand, puts a lot more resources into a much more concetrated area. The Majority of 360's are owned by Americans and British and the Majority of it's top games are developed for the American and British market, mostly for the young adult to teenage male demographic. It's arguably the biggest demographic in gaming and it is the group of people that every MS top seller appeals to with the exception of the bundled kinect adventures. The PS3 on the other hand has games in their top 20 like Gran Turismo and Fifa which are much more popular in Europe than the US, Final Fantasy and Resident Evil which have much higher interest rates in Japan, and games like Little Big Planet and God of War which are by far most popular in the US.
It also helps that Microsoft's 4 top selling franchises have all seen numerous releases on the console. Including 3 true Halo games and a 4th set to release this year, 3 Gears of War games, 3 Forza's and 2 Fables. The only other MS games to recieve a sequel are Project Gotham Racing and Crackdown, both of which only had 2 games. Sony's top 4 on the other hand have released only 1 truel Gran Turismo game, 3 Uncharted games, 2 Little Big Planets, and 1 God of War game on the PS3. While they have also supported multiple iterations of less successful games like 3 Resistances, 3 Motorstorms, 3 Ratchet & Clank's, 2 Killzones, 2 InFamous's, 2 White Knight Chronicles, 2 SOCOMs, Multiple Singstars, Multiple Buzz's, and annual MLB and NBA games. What that all means is more fragmentation of resources and sales.
The easiest example to illustrate the effects of the different strategies on sales is to look at the Move and the Kinect. Microsoft chose to sell kinect adventures bundled with the kinect device and it sold extremely well, over 15 million. Sony on the other hand chose fragmentation. They offered the Move bundled with many different games, depending on the region and what you liked. You could buy the Move bundled with Sports Champions, or Resident Evil 5, or Little Big Planet, or Move Heroes, or Eye Pet, or Time Crisis, or you could buy the Move without any game. As a result the software boost from being bundled was split between many different games for Sony, while for Microsoft it was concentrated all on one game.
Both strategies have their advantages and disadvantages, but Fragmentation will result in less 10 million sellers. It's not because Sony can't cater to it's own crowd.







