Just a thought as I'm trying to make sense of this but what if they used the Redbox model? Redbox for those of you who don't know are basically just vending machines all over the US, where you can rent a movie. This along with Netflix basically killed the retail giant Blockbuster Video.
So lets say your 7-11/Best Buy has a "XBox 720" vending machine. Take your HDD or USB 3.0 thumb drive to the vending machine. Browse the on-screen menu, select which game you want, swipe your credit card or pre-paid XBox "points" card and voila, it's transferred to your drive in a few minutes.
By cutting out physical production of games + retail mark up + shipping costs, they could undercut physical games by $10 a copy perhaps. And this would effectively kill used game sales, something 3rd parties would be happy about.
And for people who want to just digital download, they can do that as well. But this would be a workaround for people who have ISP caps or don't have fast enough internet. I'm not saying I like this ... but I could see it happening.







