I think the truth is there is no "DudeBros." 20-30 year old market for handhelds in North America.
If this audience wants a "big" game, that's what their 50-inch tv at home and PS3/360 is for. They don't want a Vita and they don't want Resident Evil on a 3DS.
They are ok with iOS/Android games if they feel an urge to game on the go and have a few minutes of playing time. You don't want a steak dinner at the movies ... popcorn and a soda does the job, and I think it's the same thing here. If they want to play a game with deep mechanics, they don't want to do that on the go.
Also I still think there is a big taboo towards grown men playing a "Game Boy/dedicated handheld" in any kind of social/public location where women may be around. No "DudeBros" guy is going to pull a giant Vita or 3DS on a college campus or a train etc.
This is where Apple cleans up, because you can be fiddling around on your iPhone and someone would just assume you're texting your friends, or on an iPad that you're doing work or reading a book. It doesn't have the same stereotype against it.
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