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makingmusic476 on 24 January 2008
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Toshiba's been doing this with their TVs and HD DVD players for months:

http://www.bestbuy.com/site/olspage.jsp?id=pcmcat132600050002&type=category

Nobody complained about Toshiba doing this over the Holiday season, and despite this Blu-Ray managed to gain back 15% of the standalone market.