Boutros on 25 February 2012
I don't know why some of you are saying that the term pre-launch is wrong. As far as I can tell from this article, Sony themselves are calling it a pre-launch so the argument should end right about here.
http://playstationlifestyle.net/2012/02/23/sony-sells-out-of-ps-vita-pre-launch-bundles/
"Guy Longworth, Sony’s senior VP of PlayStation marketing shared the company’s excitement over the successful launch of the Vita. With regard to initial sales, he said:
It went great. We sold out our prelaunch bundles, so we’re excited about that. We got a great response to it."
