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Football is by far more popular than basketball so I give Tebow more of a chance at lasting power. Not to mention he is backed up by good looks and his religion and benign nature which is part of his appeal. Lin seems popular only because he is not black and part of a race not normally associated with skill in that particular game. Either way, I would say Tebow was the bigger story for more reasons.

Oh and it helps to be the son of god.