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It's true, UK market is really huge. Average UK citzen spends on gaming about 110 $ yearly, this is more than any other country as far as I know (US citzen spends 60$ if we assume US market is equal to 17.9 bln).

@BKK: Where did you got that US is 17.9 bln? I've read it's 13.7 (however I think that those 13.7 doesn't include PC so that's may be the reason of the difference and thus both numbers may be ok).