Panama on 21 February 2012
Zavvi even had Blazblue for 20 pounds yesterday. I just missed out before they put it back up to 30 again.
This happens all the time though with digital distribution, complaining about this would be like complaining about Steams prices for new launch titles. I end up buying CD keys or even retail copies that are half the price steam has them at launch. I even end up purchasing games cheaper than steam has them during their popular sales periods during those sales periods. We're quite a while away before digital distribution is viable enough to replace physical media.
