Here's the problem (especially with the argument at the beginning of the thread). Exports hurt because of the weaken Euro. (aka They don't make as much with each unit sold) They (Nintendo/Sony) are hurting because of the strong Yen. While they may be able to repatriate money from the EU at a better rate, they are now loosing money on the falling Euro. The "best" situation would be if the Yen fell which isn't happening.