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If we objectively look at revenue, it tells how much money the market is willing to spend on your product(s). It helps a lot to define the "sweet spot" (the pricepoint where sales are high and total profit maximises), but in this particular case (the PS3), where Sony practically forced to sell their product at as high loss as possible to ensure console sales (in number of units) for future 3rd party support, and of course 1st party gamesales, the "sweet spot" becomes meaningless, since the isn't any.

The PS2 definately made profit, but you have to remember that the platform is dying. I believe we saw PS2:s last big christmas, so in order to offset the declining PS2 profit, Sony have a lot of work to do with PS3 and PSP.

But, for Sony, the high revenue isn't a bad thing. The high loss is.
FY 09 will be interesting on PS3:s part, since Hirai is targeting for profitability, but in the same time, Sony needs to drop the price to keep selling consoles.



Ei Kiinasti.

Eikä Japanisti.

Vaan pannaan jalalla koreasti.

 

Nintendo games sell only on Nintendo system.