Sony spends $50M on PS Vita marketing in U.S.A.

[DirtyP2002]

sales2099 said:

DirtyP2002 said:

sales2099 said:
$50 million won't make a big impact. By contrast MS spent $500 million to market a new product.

they did not, that was debunked by the financial report by MS. Marketing costs were up 15 % to 180 million (or something like that) - and that was for the whole EDD.

500.....180, point still stands. $50 million is nothing when promoting a new handheld. 

Well look at it this way:

180 million for Xbox, Kinect and Windows phone 7 - worldwide.
50 million for the PS Vita - in the US.

I think 50 million is quite a number for marketing a new launch. The number just seems to be tiny because all we talk about when it comes to the economy are billions...

I think they are doing quite a big marketing push with the PS Vita. I still doubt it will be successful. IMO it will be a flop. I like the tech, but it fails to steal any excitement from the 3DS and tablets. But that is just me. Let's see how it turns out.