Activision Responds to Modern Warfare 3s Weak January NPD Numbers

[Boutros]

sethnintendo said:

Boutros said:
"When you have such a successful pre-order programme and such a successful launch week I don’t think it’s surprising that the shape of the curve after that looks a little different than the year before."

I mean there's not much to add to what he said. It's a trend that is more easily observed in the Japanese market where strongly hyped games have phenomenal first weeks but die-off very quickly after launch. It's far more profitable that way.

More profitable than Nintendo titles that sell 20+ million with little to no price cut throughout many years?

There are some exceptions but the concept stays the same.