HappySqurriel on 13 February 2012
This doesn't sound like that much money for marketing, but I think that also heavily depends on what the time-frame is ... On top of that, the biggest question would be whether Sony is doing a much for focused marketing campaign (where $50 Million can go a long way) or if they're going to spend the money hitting a broader audience (where you can burn through $50 Million on a handful of television spots).
