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Based on how things have panned out over the last 5 years for Sony, I'd say that they are their own worst enemy.

They started out with a bang by alienating current customers expecting a $299 PS3 with a $599 PS3, while suggesting that those who called "too pricey" could work harder or get a second job. It's not like they couldn't have pushed the angle that they were already losing over $200 per unit (in all fairness, generally NOT the way to market a product), in essence, giving early adopters a $200+ discount, and instead encouraged the common complaint "I shouldn't have to pay for all that extra crap that I don't want" ie Blu-Ray. Situation mishandled beautifully.

When it came to the very games that were supposed to sell the hardware, they simultaneously did owners of the PS3 a great service by consistently releasing exclusive titles while neglecting to properly promote each title, presumably due to overall marketing funds simply being spread too thin.

Despite what some believe, marketing matters and can be the difference between a great title barely breaking a million units, and an above average title selling multi-millions.

While there is a lot of constructive criticism from Sony customers in terms of what they would like to see improved or added, it's arguable that the most outrageous criticism is actually coming from those who either aren't even Sony customers, or who at best made it a point to buy everything used so as not to support Sony, but play the platform exclusives to validate their negative opinions.

As for the Super Fans, the reality is that every company has theirs. Those who consider it a great privilege to pay for XBL or insist cross chat is worth $60 a year, those who pushed the assumption that the Vitality Sensor would be the next Balance Board and that they couldn't wait to play Wii Relax along with the tens of millions who would undoubted buy it, breaking new sales records for the Wii.

They are terrible, and annoying, regardless of which company they choose to cheer lead for.

As for the Vita, granted I don't watch a ton of pre-programmed TV, the level of marketing for a platform that could make or break SCE is underwhelming to put it mildly.