I don't really see this as a big deal. Annoying nonetheless, I mean, I wish every game was free. But it's going to continue if it continues to bring the publishers extra money, and if there's enough people that are pissed off about it it will hurt EA. It's risk/reward.
Mass Effect 2 w/o the DLC was one of my top 10 favorite games this generation. Thus it completely warrants the purchase for me. Do I wish the DLC was included in the game? Certainly. I've only boughten 3 DLC my whole life the Deus Ex one, Overlord, And Shadow Broker. But, at that token, Even if it is considered incomplete, I find it better than 90%+ other games.
If you don't like the game that much and this really bugs you, it will hurt EA's sales and maybe they'll realize this and quit it. If you bitch about it and still buy it, then obviously they don't care, they just want your money.
And note I've been a primarily a PC gamer since I was a 5, my first console was a PS2. (I'm 24)
