for me Sony thats why i stick with them. Lots of studios coming up with great new IP's every year plus sequals to amazing games like Uncharted & LBP
Then Nintendo, even though alot of the games involve the same character they come up with great ways to keep Mario fresh.
(had a gamecube but skipped Wii as i hated the idea of it, WiiU is on my shopping list though)
Microsoft have Halo and Gears which are great but halo is wearing thin (halo wars was a nice idea to keep halo universe expanding and bringing in new gameplay) but i wont ever shift to Xbox because of halo, and as far as i know they arnt making any more gears? (is that right? ) other then them 2 they don't seem to have alot else.







