They probably held it back to ride on the coattails of the re-releases of SW movies in 3D also.
$399 isn't too bad for an awesome looking console with an equally awesome controller, plus Kinect and Star Wars. Too bad you can't buy the console by itself for say $299.99... this thing would fly off shelves.
On 2/24/13, MB1025 said:
You know I was always wondering why no one ever used the dollar sign for $ony, but then I realized they have no money so it would be pointless.