GameAnalyser on 03 February 2012
Poor article and strongly disagree. The author is clearly delusional about the 'Playstation' brand. I believe that a re-branding for at least next generation is unnecessary and also very unlikely by Sony unless Kaz Hirai steps down as the CEO. What Sony need to do for next gen is to leverage loss making consumer Products and Services Divisions like TVs, home audio, cameras, and personal electronics. While we discuss here, wanted to ask how many of own an Xperia? Sony just need to focus more on PSV and PS3 currently as PS3 is trending upward both software and hardware wise.
