THQ details full extent of uDraw disaster, 1.4m unsold units adds up to $100m revenue shortfall

[oniyide]

RolStoppable said:

oniyide said:
It was a silly idea IMHO. That think had limited appeal in the first place. And they try to put that on HDs?? No one cares about that crap on those systems. I dont know why they did it, only thing i can think of is that the WIi version didnt do as well as they hoped and they wanted to recoup some losses, but why make so much?? THey could not have thought that that much people were interested

The Wii version did much better than they expected and thus contributed positively to THQ's bottom line last year.

THQ likes to believe that if they can make money on the Wii, then they can make even more money on the HD consoles, because their audiences spend more money on gaming. Too bad for them that they didn't realize that uDraw was a fad with that kind of software support.

Or they just seriously overestimated the appeal Udraw would have on the PS360 audience, but it did need more software