Zucas on 22 January 2008
Reviews play almost no part in affecting sales. Why? Games sell off of brand not quality. Although that changes for the most hardcore, the percentage of hardcore gamers that listen to reviews is minimal.
Basically games sell because of brand, meaning the more you mention the name, the more user will know about it and buy it. Why do you think IGN started up a buy Z&W campaign. To try and get as many people to just hear the name. Just came to little too late.
So who mentions games more and puts up more big brand things. I would say IGN cause its a website with 24 hr access, and not to mention unlimited resources. If IGN hypes up a game it has a better chance of getting increased sales. Z&W went from bomb to only a semi bomb.
