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man-bear-pig said:

I dont understand why Sony dosent charge for PSN membership. Microsoft gets away with charging £40 a year and is still hugely successful, so why dosent Sony begin to charge? If i was in charge of Sony i would undercut Microsoft and charge £30 a year, and this would have only positive effects;

1.) They would get higher revenue from it and it would cost them nearly nothing to administer.

2.) PS3 sales would likely increase because  it would be in direct competition with Microsoft and consumers would likely choose the PS3 as they want the best deal.

It seems like a no-brainer to me, so why dont they do it? Is there a reason why they dont do it that i dont know? Are they making a stupid mistake?

They would have higher revenue, but then again we are paying for our internet. They and Microsoft arent creating dedicated servers so its pointless. This is wh they created PSN Plus, so the things worth paying for are under that banner. That by itself is worth the money. Nintendo even agrees with this methodology. I would worry If I was Microsoft next gen, because Sony will have cross game chat and will revamp PSN next gen. They also want to watch where their backs because they will not have a year head start over Sony either. Sony wants to keep the launches as close as possible because if that occurs they will never outsell them even in a close race.