theprof00 said:
Jon-Erich said:
theprof00 said:
green_sky said:
Truly mind blowing what this company has done both financially and shaping modern consumer and design culture. In 96' it was around three months away from going bankrupt or atleast in a really bad position. Just finished reading Steve Jobs biography. It is quite a story showcasing many thing which are part of our daily life. Whether one is apple user or not. Personally i've only used Iphone as other products i find quite a bit expensive. |
Don't know why that would be in Steve Jobs autobiography as he has nearly nothing to do with Apple's success today.
|
Steve Jobs has had nearly nothing to do with Apple's success today? That's a crock. The first thing he did when he returned to Apple waskill dead end products and the company's confusing Performa Mac lineup. He gave the company a sense of focus by having only a few products made instead of many. Instead of having a million Macs with numbers on the end to indentify which was which, he opted to have the consumer mac and the high end Mac, that's it. That was in contrast to Gil Amilio's philosophy of having the company create as many products as possible. He then had the entire company board resign, the same board who led Apple to fail in the first place and replaced them with competent people. Then, he helped influence the company's marketing in a way where he had both consumers and Apple employees believe in Apple again. Over the years, Steve had personal involvement in just about everything Apple worked on down to the design of the product and the marketing of the product. He also came up with with the concept of the Apple Store and focused on every little detail, even the glass staircase in the store and the type of flore some stores would have.
http://www.nytimes.com/interactive/2011/08/24/technology/steve-jobs-patents.html
http://www.ifoapplestore.com/stores/glass_staircase.html
I don't know of a single CEO besides Steve Jobs who spent much of his time and energy on just about every detail of everything that is Apple, from the products, the packing of the products, what materials they were made out of, the marketing behind the products, and the stores that sold the products. So to say that he had nearly nothing to do with the company's success would be to ignore all of this. If anything, he's the very reason Apple still exists today. His drive for Zen-like simplicity is also the reason Apple is the way they are now and the reason why they are not the messy company that Sony has become.
|
So he took a company that was about to fail, removed it's board, and cut products. Fucking GENIUS.
Apple is where it is today because of Jonathan Ive.
Don't forget that Steve Jobs was behind the wheel the first time Apple was in trouble, and also took all the credit for the other genius of his company, Steve Wozniak. Jobs is incredibly good at taking credit for things. Read Woz' autobiography and see for yourself.
|
Wow, way to ignore EVERYTHING ELSE I SAID.
Yes, he removed Apple's cancer and helped cure the company by creating an environment where people at Apple could do the things they would end up doing years down the road. As for Jon Ive, don't forget, Jony was working at Apple a few years before Steve came back. However, he wasn't in the position to do anything great because the people who Steve would later fire wouldn't let him. He was actually considering leaving Apple until Steve vame back, discovered him and motivated him to stay. The two also worked closely together on most projects. there were a lot of disagreements on the smallest of details. Sometimes Steve would win the argument and sometimes Jony would win the argument. So to say that Jon Ive is THE reason for Apple's success is false. He was just one part of the reason. It's Steve's overall influence and workings within the company that ultimately led it to where it is today.
As for Steve taking credit for a lot of things that other also deserved credit for, that unfortunately happens, but in most situations, Steve never said "I'm the reason for this". It's how the media portrayed it. The only thing is Steve did nothing to dispute it. It was also a problem amongst jon Ive and other Apple employees in high positions to the point where there was a wikipedia war. So no, it wasn't just Steve.
Also, yes, Steve was at Apple when they were originally in trouble. However, it wasn't entirely his fault since the computer electronics industry as a whole was suffering at the time. John Scully and his people needed a scapegoat so they pointed to Steve. Steve meanwhile pointed the finger at Scully.
