| theprof00 said: So he took a company that was about to fail, removed it's board, and cut products. Fucking GENIUS. Apple is where it is today because of Jonathan Ive. Don't forget that Steve Jobs was behind the wheel the first time Apple was in trouble, and also took all the credit for the other genius of his company, Steve Wozniak. Jobs is incredibly good at taking credit for things. Read Woz' autobiography and see for yourself. |
You are WAY oversimplifying the situation. Jonathan Ives wouldn't have been put into the position he is today without Steve Jobs' singular vision of where technology should be going. Jobs personally put Ives in a position where he was under no one's control except Jobs himself. He has complete freedom to do as he pleases but even Ives doesn't get everything right the first time. Jobs originally wanted an iPhone around 2004-ish but the first design was so appalling to him that he scrapped the entire project and told the crew to start over.
It was Jobs who created NeXT and later turned it into OS X. It was Jobs who, as newly reinstated CEO, pushed for Apple's first successful product in a decade, the iMac. I can't think of a company whose CEO had more of a direct impact on a product line than Apple and Steve Jobs. Ives played a huge part in the design of many of these products, yes. But it was Jobs who guided the idea down its path. Ives didn't create iOS. Ives didn't create OSX. Ives didn't design every successful product in Apple's line, particularly when it comes to Macs. But Steve Jobs did guide every successful product through every stage of development. He had his hand in everything.
I'm not diminishing the impact of Jonathen Ives but he's a hardware designer. For a company that is 50% software-based, his impact is going to be limited in scope. But you're absolutely diminishing the impact of Steve Jobs. It's no coincidence that Apple turned around almost immediately upon his return.
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