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Sales - Post-NPD adjustments - View Post

Let's stop all the attempts to dig up channel stuffing comments shall we? It's just counter productive and will get people banned eventually. Almost always it was only hardcore fanboys (if I can use that term for a moment) and no-one really interested in the numbers no matter what they prefer.

Channel stuffing can (and does) happen but it requires agreement of retailers with suppliers and TBH I've only rarely seen examples in last few years (working in retail). Normally it's based on agreements/deals and is rarely above a more regional occurrence. As others have noted as a retailer you'd be pretty stupid to allow another company to order you to buy more than you want.

If there has been any agreed stuffing it will show up in shipments soon enough as it cannot continue unabated.

Most likely, if there are an excess of 360s in stock, retailers simply over-ordered either to take advantage of deal terms offered by MS or because based on November sales they expected much higher 360 sales or a combination of the two.

Again, if this has occurred we'll see it in future shipment quantities.

The site always corrects with all data including shipments as they release so a picture of the truth will emerge eventually.



Try to be reasonable... its easier than you think...