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Pineapple said:

While the 40 million are all the total accounts, there's a huge amount of active ones. It's peaked at 5 million concurrent users, and trends at averaging over 3 million users at any given time.

If you say the average Steam user is online 6 hours a day, that's 12 million people online each day. 
If you say the average Steam user is online 4 hours a day, that's 18 million people online each day.

You could also use the fact that Steam generates 2 billion in revenue (or so. It was 1 billion in 2010 (http://pixelsmashers.com/?p=7412) and has seen a 100% increase in games sold). That's 50 dollars a person. Or well, a bit more than 50 dollars a person, as not all of the 40 million people were there at the start of 2011. Let's compare that to the Ps3.

The Ps3 sold around 125 million games in 2011 - according to VGChartz - on 46 million accounts. That's 2.7 games a person. I'm not sure how much the average Ps3 game costs, but it's bound to be more than 18 dollars.

As such, the average Steam user buys fewer games than the average Ps3 owner. That could be down to a load of things, but it does give a point in the direction that there are more inactive steam accounts than unused Playstion 3s.

Considerring how cheap games are during the sales, you could probably buy anywhere between 1-5 games on $50. Also, some people buy games at retail that then require Steam (e.g. Skyrim). I doubt Valve would see much share from that if any.