Microsoft laughing to the bank nowadays so they don't really care if they are 3rd this year.
Sony losing money every quarter while xbox is making money.
If Xbox had a price drop this year following Sony they would of won. Microsoft was smart to focus on profits this year.
Props to ps3 because they deserved this win this year with the more exclusive title launched this year, but kudos to Microsoft for nearly erasing the gap in 1 month.