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kowenicki said:

Keeps going down....

Yen/Euro now 98.39

Catastrophic rate for Japanese exports.

That is about 7 below Sony expectation and 8 below Nintendo expectations for the remainder of their fiscal year.

...as a reminder:

Sony loses about 6 billion yen of annual operating profit, or sales minus the cost of goods sold and administrative expenses, for every 1 yen decline against the euro.


so 42b~ (roughly) loss for Sony due to it falling 7? wow 0_o