So Reggie is channeling the spirt of Ken Kutaragi!
http://www.1up.com/news/ps3-job
The head of Sony games Ken Kutaragi said to Japanese economics publication Toyo Keizai today that Sony's PS3 strategy is "for consumers to think to themselves 'I will work more hours to buy one'. We want people to feel that they want it, irrespective of anything else."