What they need to do is introduce a cheaper base model ps3, much like the 4gb Xbox. The 4gb Xbox was clearly favourable over the Christmas period in America as price is a major factor. If Sony were to introduce a ps3 with a smaller hardrive and a few toned down specs and a cheaper price point, maybe 150 dollars then it would IMO be a huge selling point.
Obviously yes more advertising will help but I think it's a bit clear that much like the Japanese buying Japanese products, Americans seem to be doing the same with their own products.
Also Sony need to realise the important of special edition bundles like the gears of war Xbox or modern warfare one. These seem to have alot of appeal. Sonys special edition bundles do great in Japan but Sony doesn't seem release them in America. Those are my thoughts..
