What Does Sony Need To Do To Beat X360 In America.

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The PS3 won't outsell the Xbox 360 in North America this generation.

Whether people like to believe it or not, Microsoft with Kinect have bridged the casual market with the Xbox 360. Had they not done so, had Microsoft not come out with a motion control system or came out with one similar to the Wii, then the story would be different.

With the PS4 Sony is going to have to bridge the casual gamer market, as well as match Microsoft 1:1 technology wise. Kinect has brought to the table a "Wow!" factor that Move simply has not matched. It may not be the better gaming peripheral of the two, but Kinect offers a better experience for those wanting to navigate the UI via voice or gesture controls.

You can argue against this all you like. The reality is that since the release of the Xbox 360 S and the subsequent Kinect release a few months later, the Xbox 360 has had nothing but sales wins. The only thing that Microsoft did significantly different from Sony was Kinect. So whether you like it or not, next generation Sony has to address what Microsoft did with Kinect on the Xbox 360 and match that, or do one even better otherwise it'll come across as "meh".