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kowenicki said:

That doesn't really explain the excellent tie ratio does it.

All companies advertise equally.  There is no evidence or proof to suggest otherwise, but plenty of evidence to suggest they do (i.e. financial accounts)

Multiplats, halo, gears and fable explain the tie ratio.

What are you talking about MS spent one billion dollars on advertising kinect, Sony didn't spend nearly that much on move or anything else that I'm aware of. Not to mention if you just turn on a tv and count 360 related ads compared to ps3 ones, 360 will have a ton more. If Sony really does spend as much advertising the ps3 as MS the 360 (which I haven't seen any proof of) Sony must be just throwing that money away because there are way more 360 ads everywhere, or maybe it has to do with the ps3 being in more regions.