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thismeintiel said:
Kynes said:

A 50 US$ price cut, in a console that sells ~15 million units in a year, means 750 million US$ less income. I'm sure MS is happy with spending >500 million US$ in advertisement and selling the same than the competition, all this with the last price cut three years ago.

PS: We all know Sony doesn't spend a dime in advertisement.

To be fair, I highly doubt that ALL of those stores are taking a hit themselves to continually give out $100 gift cards with every 360 sold.  And I'm sure MS had something to do with those discounts for Black Friday.

Why? because it suits you, of course.

Funny how Wal Mart take a loss on Wii's, even after a price cut earlier in the year, on a product that probably isn't making them nearly as much as X360, yet MS had to pay for these deals as if the retailers couldn't manage them themselves.