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yo_john117 on 29 December 2011
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Alby_da_Wolf said:
yo_john117 said:
Alby_da_Wolf said:
It just took $1B marketing budget to almost erase that 1.5M units gap reduction PS3 achieved in the first 10 months of the year.

Is that how much they have spent this holiday or is it like the Kinect 500 million campaign where it wasn't actually just for the Holiday?

It's just as clear as last year, so not clear at all!

 

 

They just stated they doubled last year's budget. But enough with trolling oversensitive Ballmer fans : just like last year, it's likely that it's meant from the start of the campaign to the end of fiscal year, although it's quite likely too that the biggest part must have been allocated for BF and Xmas, a smaller one for Easter and any other holiday or special events and gaming expos, and the smallest one for the dead periods.

Yeah I'm sure the biggest amount goes to the Holiday season seeing as all three companies spend absurd amounts on advertising during the Holiday season.