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kowenicki said:

Adverts in the UK are actually pretty good these days, we didn't get the god-awful Kevin Butler crap (that got old really quick) thank god... so glad I'm not the only one that thinks its actually pretty cringe-worthy and doesnt promote the product in any way.

Sony advertise in the UK way more than either Nintendo and MS do, not to mention the ever-present and very high profile football advertising surrounding the Champions league. They even use wayne Rooney for that... a self confessed Xbot.

This.

Plus they have tonnes of advertising for multiplatform games now too.