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It really has everything to do with Sony's marketing failures for certain IPs, as well as the timing of certain releases. There was zero hype for Resistance 3 this year, and the only thing anyone heard about Infamous 2 was that it was part of a bundle. And again, bad timing and marketing had to do with LBP2 not stepping up as a worthy sequel.

The hardware is doing well, but I'm still seeing the general PS3 ad campaign not making much of any sense to US audiences. At least it's a bit better than this:
http://www.youtube.com/watch?v=gqkNPcUMffU