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FinalEvangelion said:
Luckily, Nintendo has a big free advertising team to promote the game - Operation Rainfall in itself. Everyone who follows the Nintendo or Wii pages on Facebook has heard about it by now from being constantly mentioned.

A new way of marketing that cost zero dollars.  Make a good game and announce that it is only for Japan for the first few months or that they are keeping a close on sales from other areas before releasing in another.