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It's not just EA. Sega, Gameloft, tons of smaller publishers... they're all jockeying for the attention of everybody who has an iDevice under the Christmas tree. You see these sales every major holiday, but the frenzy is never so large as it is in the season of spending.

iDevice sales predictions for the holiday quarter exceed 50 million units. That's the pie EA et al are trying to get a piece of.



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.